Various
Designed distinctly different user interfaces as part of a Human-Centered design toolkit for connected tv providers in the Netherlands, Asia and the UK.
The design included clean, visual, modular hierarchy without any visual clutter with the aim to reduce any friction between audience and product while mainting consistency with the brand's visual identity, ensuring that the UI reflects the company's branding and style guidelines. The goal was to achieve seamless and truly immersive user experiences.