The Pacifica
Creating an identity for New Zealand’s tallest residential building
The Pacifica is an iconic new residential development set to transform Auckland’s skyline with a new concept and style of inner city luxury living – sky high. Situated at 10-12 Commerce Street in the downtown CBD, The Pacifica will be New Zealand’s highest residential tower at 178m.
The brief was to create a premium mark that reflects the luxurious interior design and unique architecture. A responsive website and interactive screens for the display center were also designed in conjunction with the branding.
Category
Brand Identity, Product Design, Web, Mobile, Interactive Display
Agency
Brandspank
