Utilising a competitive analysis to find the current time zone app/site landscape was an easy task as I have been using many apps and relying on sites to get this experience with various degrees of success. In this case I am the user and my findings were confirmed with these same pain points expressed from my clients and colleagues over the past ten years.
Following on from this I started with sketches, user flows and lo-fi mockups then onto prototypes, user testing and design direction.