The Pacifica

Creating an identity for New Zealand’s tallest residential building

The Pacifica is an iconic new residential development set to transform Auckland’s skyline with a new concept and style of inner city luxury living – sky high. Situated at 10-12 Commerce Street in the downtown CBD, The Pacifica will be New Zealand’s highest residential tower at 178m.

The brief was to create a premium mark that reflects the luxurious interior design and unique architecture. A responsive website and interactive screens for the display center were also designed in conjunction with the branding.

Category
Brand Identity, Product Design, Web, Mobile, Interactive Display

Agency
Brandspank

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pacifica-brand
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pacifica-penthouses

 

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